Advertising Hits Google Maps
2011, Oct 12
While advertisers find
new ways to tie in with display marketing giants like Google and Facebook,
consumers can't help but feel like it's all getting a little too familiar. Now,
Phillips & Sons---a firm in Austin,
Texas---is offering small
businesses a novel way to advertise on Google.
Called Blue Marble,
this new method involves creating QR codes on rooftops/terraces, which will
eventually show up on Google Maps and Google Earth. Users will be able to zoom
into these QR codes, and use their phones to access specific advertising and
marketing content.
This is by no means an
effective way to advertise on Google (run-of-the-mill Google display ads will
offer more eyeballs), but it's nonetheless a new and exciting way to draw
consumers in. Since the images can take almost a year to show up (without
Google's involvement), a tie-up with the search-engine giant would be more
effective.
With Google offering
3D-rendered buildings on Google Earth and Google Maps' Earth View, it seems
like it's only a short period of time before advertisers let potential buyers
inside the digital avatars of their brick-and-mortar stores for a sneak peek at
what they can find.
Would you access
content through a QR code you found on Google Maps/Google Earth? Or would you
consider it overkill? Let us know in the comments below.
- Tyrel Rodricks



2 Comments
RSSVARGFRA wrote on October 12, 2011 08:23 PM
yes QR CODE is the next best thing being followed … gr8 to see it with google maps … wow !!!!
ReplyVARGFRA wrote on October 12, 2011 08:21 PM
yes
Reply