Looks like Old Spice has finally changed the face of its brand---or have they? In the latest Old Spice Guy ad, Fabio claims to be the New Old Spice Guy. That's not all; he has gone ahead and challenged the original Old Spice Guy, Isaiah Mustafa, to a duel, aptly titled Mano a Mano in El Bano.

The recent video features Fabio mimicking Mustafa's dialogues from the popular Old Spice ad. He then declares that now he's the New Old Spice Guy and he challenges Mustafa to a duel.



In reply to the challenge, Mustafa also released a video where he claims he has been watching everything closely and is now ready to make a comeback. He clearly accepts Fabio's challenge. To support the duel, Old Spice has even released a promotional video inviting the audience to watch them fight it out for the position.



We'd earlier reported about how Old Spice had changed its brand ambassador for ads outside the U.S. Also, Mustafa was missing in action for a while, and Old Spice's agency, Wieden + Kennedy, has taken the opportunity to bring all the action back with a bang!



Looks like they have a winner in their hands, as the web has rarely seen such high-profile campaigns. Old Spice has again aimed at making the utmost use of social media in order to gain the attention of their users and if everything goes like last time, Old Spice is bound to make profits out of it.

Let us know what you think about the New Old Spice Guy and the ensuing duel in the comments below.

- Prerna Arora