In conversation with Rahul Kankal, winner in the Print Category for Mumbai Mirror's ‘Mirror of Success' competition

What do you do?
I am a Graphic Designer working with an IT company in Pune.

How long have you been in the industry?
I have been working in the advertising and design industry for the last 5 years, specialising in Print and Web.

How did you hear about BrandPotion?
Google.

Are you a Mirror reader?
Very much and addicted :)

What was your initial reaction to the brief? What led to the idea behind your ad?
I looked within for ideas when trying to conceptualise this advertisement. I could instantly relate to my addiction of picking up Mirror over other newspapers. This is how Mirror had affected me and I am sure, various others. The newspaper has proven itself to be the voice of the local people.

What software did you use to create your ad?
CorelDraw

What would you like to see on BrandPotion?
BrandPotion has proved to be a very vital medium for amateur designers to showcase their talent. I would further like BrandPotion to conduct competitions across varied segments like Logos, Symbols and other communication designs. It would be great if exhibitions & workshops can be conducted to showcase new ideas and winning designs.