Inviting creative talents, marketing professionals, advertising enthusiasts and brand loyalists to join the community of creative minds, BrandPotion aims to revolutionise the interaction between brands and their consumers.

The first brands to gain access to this new format of brand-customer interaction and crowdsourcing are big names like Spykar, Bata, Fujifilm, Lerros, Rupa and Sonodyne.

Even brands from the renowned Times Group are on board, including The Times of India, the largest circulated daily in the world; Mumbai Mirror, the second largest read daily in Mumbai; iDiva, a dual-communication--website and print--platform for women; and Education Times, a supplement of the Times of India with news and features on education; among others.

Registered users, called Beepers, can now interact with these brands that are a big part of many Indians' lives. Beepers can talk to the brands via a number of interactive tools on each of the brands' channels, which brands can use to create insight-ascertaining activities. Brands can start discussions with users, use polls and surveys and other tools to engage consumers on their brand channels and determine the efficacy of their advertising campaigns.