General Motors brand Chevrolet will pick the most-shared ad among a pool of 40 crowdsourced ads to determine which will run in next year's Super Bowl. Chevrolet presented 35 of the user-generated films on ChevroletRoute66.com.The automobile heavyweight will award $10,000 to the contestant who shares these films the most and answers the question "If you could drive to any destination in your home country, where would you go?"

Chevy announced this program in June---teaming up with crowdsourcing firm Mofilm---and received 197 entries from all over the world, which were shortlisted by Steve McGuire, GM's marketing strategy manager. The video that gets shared the most wins.

Chevrolet has used crowdsourcing on several occasions. In 2007, Chevy asked college students to come up with ideas for a Super Bowl ad. More recently, in 2010, Chevrolet Europe called out for commercial ideas on Idea Bounty, a crowdsourcing platform. Users were asked to compose a brief keeping the brand in mind.

Another brand making its presence felt online is Honda. The Japanese automobile giant has unveiled an online interactive film to promote the launch of its 2012 Civic model.

Their latest offering is an interactive ad called 'Off The Grid' that allows users to click and explore a specific area---they can control the camera to view places they have never seen before such as unexplored Alaskan caves and under water museums.

Inspired by Google's 360 degree street view, this cutting edge ad ensures maximum brand exposure and promises users a unique experience. With this ad, Honda aims to provide users the same experience that Honda's engineers have to offer---the skill to explore and the unknown and freely go on different courses.

- Aditi Nair