After Peugeot and Volkswagen, Chevrolet is the next car brand to turn to crowdsourcing. They announced their partnership with MoFilm, a crowdsourcing agency, at the Cannes Festival and are launching a competition inviting their UK fans to make ads for them. The winning ad will be broadcasted during the 2012 Super Bowl and the ad maker will not only get a chance to attend the event, but will also win a cash prize of USD 30,000.

Chevrolet has already conducted such a competition with MoFilm in US and Europe and has come out with eight crowdsourced ads. ‘Chevy Runs Deep' one of their most famous ad campaigns was showcased at the Cannes event to a tremendous response. They have even gone ahead and booked spots in Super Bowl for the winning ads.



The Super Bowl, as an event, is known for its high profile advertisements. It has always been the favourite time of the year for advertisers, as the event is known to garner massive audiences; each year, more than 106 million people tune in to watch the show. This means advertisers get a lot of exposure during this time and they make the utmost use of it.

Doritos was actually the first brand to crowdsource ads and feature them during the Super Bowl. They started the ‘Crash The Super Bowl' campaign in 2007 and have continued the practice ever since. Many talented ad makers have come into the limelight thanks to them, and many have even won a fortune via the contest.



Do you think crowdsourcing is finally coming of age within the traditional advertising mediums? Let us know in your comments below.

- Prerna Arora