Indiatimes, the web portal from the Times Group, has recently launched a crowdsourcing contest along with Microsoft and the Webby Awards to redesign its shopping portal: shopping.indiatimes.com. The Website Redesign Pitch Challenge will get participants to redesign the shopping portal's homepage, product description pages and mobile category pages.

Participants, mostly agencies participating in the Webby Awards, have been provided a brief to follow while redesigning the pages. The brief highlights the target audience, certain triggers that might help the designers, specifics for the design, and key elements they should be including.

This competition is open to designers representing their agencies, with winners getting Rs 2 lakhs and a ticket to the 14th Annual Webby Awards Gala in New York City, NY. This is one of the first Indian initiatives to look for a crowdsourcing answer to its website design needs.