How can digital promotions affect real life promotions? Ask Heinz, for one. The food company, known primarily for their thicker-than-thick ketchup, recently ran a Facebook promotion that allowed fans to send their sick friends personalised cans of Heinz soup. But these aren't 'digital', like those sheep you used to throw at your friends. These are real cans that people in the UK can send to their friends.

The cost of each can of 'Cream of Chicken' or 'Cream of Tomato' soup and its personalisation is GBP 1.99. The promotion is made available to UK residents via the Heinz Soup UK Facebook page.

Just to prove that a brand doesn't need Facebook to pull off a successful promotion, General Motors launched 'Let's Do This' , where they take their new Chevy Sonic on a ‘game of firsts'. They put the car atop a 100-foot-tower, and asked fans to visit their site. With each click, the car edged closer to falling off the tower. And after 2.4 million clicks, the Chevy Sonic bungee-jumped the 100-foot-long drop. Not bad for a product launch, even if you learn absolutely nothing about the car from the video.



- Tyrel Rodricks