Dish Network, a major satellite cable provider in the United States, recently launched another crowdsourcing contest to garner new logos for its service. Drawing 3,175 entries from a creative pool of 559 participants, the company plans to announce the winners of the four USD 2,500 prizes later this week. Dish has revealed that the winning entries aren't necessarily going to result in a logo change for the company, but the entire exercise offers new marketing possibilities for Dish Network.

The company engaged its agency of record, Victors & Spoils, to set up and manage the contest. The agency is a brand new model, with a creative department based on crowdsourcing principles. The agency assembles the creative requirements of its clients with the help of various crowdsourcing websites.