If you are into clicking pictures every time you go out, make the most of this hobby and head to High Street Phoenix (Lower Parel, Mumbai) and flash your best smile. The largest shopping mall in Mumbai has collaborated with Canon to launch a new promotional campaign: Summer Smiles.
 
All you have to do is visit the mall and get your picture clicked at the Summer Smiles kiosk (pictured here). You can log on to their Facebook page and tag your picture. Get your picture liked the most and you could win a Canon digital camera. The contest is being run from 5 May 2011 to 5 June 2011.
 
The initiative started off as a hunt for the best smile in the city, but after a great response, HSP increased the response and looking at the humongous response they increased the number of kiosks from one to three. The campaign is also aimed at increasing traffic to the brand's Facebook page, by encouraging participants to share their photos with friends. This promotion stands out for its offline/online collaboration, using a real-world activity to drive online traffic.
 
Let us know your opinion on this promotion, and which brands you think should be doing similar work.