Getty Images, along with Indaba Music, is looking to crowdsource music that can be used in advertisements. Getty plans to tap Indaba's community which consists of over 6,00,000 musicians. This initiative will give struggling musicians and singers a chance to rise and show case their work.

The first step for the musicians was to create an original pop song which entailed styles of LMFAO's Party Rock Anthem , Jennifer Lopez's On The Floor , or David Guetta's Where Them Girls At . The content created has been named "The Hot Sound" and Getty has been adding all the tracks to its existing database from where they can sell it to brands to use not only in ads, but also for TV shows, films and web content. The next set of songs will be announced soon.

The concept is viable as music is an essential part of an ad. Music is one of the key elements, globally, that helps in brand recall. Even in India, music has helped a lot of brands advertise their products and create a buzz around them. 

What do you think about this idea? Would you like to participate in such an initiative? What are your favourite pieces of music from ads? Let us know in the comments below.

- Prerna Arora