Google+ has had it easy, and then not-so-easy, building itself in a Facebook- and Twitter-loving world. One of the most important requirements for any social network, besides being home to a large user-base, is the ability to offer brands new ways to advertise. It's what has made Facebook remarkably successful, and the uber-popular Twitter not as successful.

That prerequisite for success was missing from Google's social network since its launch in June, though the search giant had promised they would be rolling out ‘Pages' for brands soon. Soon, apparently, is now. Brands have finally been invited to join Google+ Pages, with a few brands already paving the way. Pepsi, Toyota, Macy's, even Angry Birds, all have their Google+ Pages up and running.

Senior VP, Engineering, Vic Gundotra posted on the Google blog: "Google+ has always been a place for real-life sharing, and Google+ Pages is no exception. After all: behind every page (or storefront, or four-door sedan) is a passionate group of individuals, and we think you should able to connect with them too.

For you and me, this means we can now hang out live with the local bike shop, or discuss our wardrobe with a favorite clothing line, or follow a band on tour. Google+ pages give life to everything we find in the real world. And by adding them to circles, we can create lasting bonds with the pages (and people) that matter most.



For businesses and brands, Google+ pages help you connect with the customers and fans who love you. Not only can they recommend you with a +1, or add you to a circle to listen long-term. They can actually spend time with your team, face-to-face-to-face. All you need to do is start sharing, and you'll soon find the super fans and loyal customers that want to say hello."

Another interesting addition is Direct Connect, which is simply googling the brand's name, preceded by the plus sign, to head straight to the brand's page on Google+.



What do you think of Google+ Pages? How does Google's effort compare to Facebook? Let us know in the comments below.

- Tyrel Rodricks