Google's on a roll. They announced TrueView video ads on YouTube, and bettered their Instant Search feature with Instant Image Search and Instant Pages. Now, the search-driven company announces four more tools for advertisers to track the performance of their ads, and, if they're smart about it, receive more bangs for their bucks.

First off, their relative click-through rate tool offers advertisers a look at how other advertisers' ads work when placed at the same positions around the Google Display Network.

Second, their impression share tool shows advertisers the percentages of ad auctions for ad spots, and allows them to understand whether they're losing auctions due to their budget or quality score. (To understand how Google's ad auctions work, check out the video below.)



Third, the content diagnostics tool gives advertisers a better overview of where their ads work, and where they don't.

The fourth tool is an impression filter, which shows advertisers when users are scrolling down a particular page, and when they aren't; so advertisers can tell where their ads will be seen by users.

These tools can prove beneficial to advertisers, helping them understand how their ads work and how to spend wisely for their digital campaigns.

- Tyrel Rodricks