Iconic brand Harley-Davidson has teamed up with the world's first crowdsourcing agency, Victors & Spoils, to provide their customers the opportunity to create the advertising that will build the legend of their brand. This is a bold step for any brand, but even more so for a brand that relies heavily on advertising to support the reverence that they've built over the past century.

It has been reported that John Winsor, head of Victors & Spoils, sent out a brief to his crowd of creatives, after learning the motorcycle company had let go of their erstwhile agency, Carmichael Lynch. The brand was impressed by the 600 ideas received from 200 people, and decided to hire the crowdsourcing agency.

Victors & Spoils was launched in 2009, by John Winsor, Evan Fry and Claudia Batten. Winsor, CEO, was VP/Executive Director of Strategy and Innovation at Crispin, Porter + Bogusky. VP/Creative Director from CP+B, Fry is the CCO at Victors & Spoils. Batten, COO, is a founder of Massive, which launched the first-ever network for video-game advertising.