In conversation with Athul, winner in the Print category for Mumbai Mirror's ‘Mirror of Success' competition

What do you do?
I just completed my MBA in marketing from Amrita School of Business, Coimbatore.

How long have you been in the industry?
I am a newbie by all means. I was desperately searching for an entry into the ad world, when Happy Creative Services, Bangalore, offered me a trainee post. It's a relatively new agency with a very impressive portfolio. Hope I can keep up.

How did you hear about BrandPotion?
One of my friends, Naveen Prabhakar, an avid netizen, suggested the Mirror competition. That's when I checked out the site, and have been hooked on ever since.

Are you a Mumbai Mirror reader?
The e-paper version, yes.

What was your initial reaction to the brief? What led to the idea behind your ad?
Becoming the second most popular daily in Mumbai in just five years is no mean feat, and I wanted that accolade to stand out in the ad. Then I had to think of a simple but eloquent verbal-visual blend that could express this perfectly. Which is where the hand impression came into being (which also symbolised the 5^th anniversary), and I'm glad it all worked out.

What software did you use to create your ad?
The magic maker called Adobe Photoshop CS 4.

What would you like to see on BrandPotion?
BrandPotion is an awesome concept for both companies and creators alike. Firms get breakthrough ideas from the many thousand heads that work on the same project, and creators get a platform like no other. It's near perfect execution, although a ‘delete entry' button would be a welcome addition.