Coca-Cola has launched its new application on Facebook called Freestyle . This application allows users to not only create their own beverage, but also to name their creations. Out of 125 drinks available under the brand such as Fanta and Sprite, users can mix and match according to their preferences and make an innovative drink.

Quite interesting but do you get to drink your own creation? Depends on where you're living. This is not just a virtual campaign but Coca-Cola is actually rolling out vending machines which will let you do the same.

These vending machines are currently available in around 1,500 outlets in the US, but Coca-Cola plans to campaign around Freestyle next year where they will also be integrating 2D barcodes.  So when you virtually make a drink for yourself, the application will generate a barcode which you can scan to the vending machine.

Freestyle is not just a Facebook application, but can also be downloaded on your iPhone or Android phone. Coca-Cola has integrated this digital campaign with outdoor advertising as well. The brand already has a good presence on social networking sites and this could help their case further. If successful, we might soon hear names like Coca-Cola Grape or Lime Fanta.

Are you interested in experimenting with your soft drinks?  Let us know your thoughts on this concept.

- Prerna Arora