Brands now have another tool to market with, as MediaMind Technologies introduces the concept of in-video advertising, enabling brands to place their ads in running videos. The service is called Dynamic Video advertising and it's different from pre-roll and post-roll advertising.

Brands can choose specific areas in the video to place their ads and it can be in any form, static or interactive. It could be anything---a picture, logo, text or even a video clip. The ad will appear in the clip itself, made to look like part of the video. So if a video features a billboard by the side of the road, ad can be placed on that billboard itself.

These in-video ads are clickable, and users will be taken to the brand's website. Marketers also have the option of changing these ads in real-time, based on their target audiences. They can also prepare different sets of ads based on their demographics.

Would you be bothered by in-video advertising? Or would you not even notice it? Let us know in the comments below.

- Prerna Arora