The holiday season has begun and JC Penney, the department store chain, is up and ready with their ‘Who's your Santa!' campaign. JC Penney is giving out Santa Tags to people who buy gifts from their stores. These cards will have QR codes which the consumer can scan with the help of QR code reader on their smartphone, record a 60-second personal voice message for the recipient, and stick the card on the gift.

Recipients can scan the code again and listen to the voice message. This personal touch is an effort made by JC Penney to encourage consumers to buy more from the stores.  Such stickers are now available in 1,100 JC Penney stores.

This is just one part of the 'Who's your Santa!' campaign. A Facebook game is next in line which will be launched on 28 November. JC Penney will also make its debut on Google+ as a part of this campaign.



The tagline 'Who's your Santa!' suggests that JC Penney wants their consumers to feel that anyone can be a Santa for their loved ones.

Would being able to personalise your gift make you choose one retailer over another? Or does price play the ultimate role in your decision? Let us know in the comments below.

- Prerna Arora