Old Spice has a new spokesman for its Danger Zone campaign. This is the first time since their ‘Old Spice Man' was launched that the brand has made the use of another spokesman. However, Old Spice reveals that Isaiah Mustafa---who featured in every Old Spice ad since Smell Like A Man, Man---has just been replaced in the ads outside the US.

The new concept revolves around a who who while holding an Old Spice Danger-Zone bottle in hand gets a snake coiled around him, hit by a car, half-eaten by a crocodile and still comes out smelling good. The obvious emphasis here is on the brand's everlasting effect.

This goes to prove that marketing is turning weirder; brands are taking the risk of being humorous in their approach. But Old Spice's decision is surprising, since Mustafa was an established spokesman for a campaign that had proved its worth.

Their consumers already relate the brand to Mustafa, who created a buzz on various social media. The new campaign is also very similar to Mentos's Dragee ads, and in their case the concept worked too. But will this weird and funny style of marketing last for long or are the brands overdoing it? Let us know your thoughts in the comments below.