Nokia is the largest mobile platform in the world by volume, but it's the one phone manufacturer significantly lacking in the smartphone market, currently led by Android and Apple. To overcome this, they've launched a contest where they are asking their consumers to send in ideas for web and game based applications for their Nokia Series 40 phones.

Termed as Create 4 Millions , this global competition gives consumers a chance to see their own ideas for applications developed and available in Nokia's Ovi Store. The applications can be based on any of the three categories: health & education, social networking & location, or games & infotainment. Consumers can vote and comment on other entries. In addition to cash prizes, the final winner will also get an all-expense paid trip to Nokia World and a chance to meet the developers.

This is one opportunity for Nokia to make their mass market phones more appealing to those on the fence. Even though it still has a huge market, Nokia's Series 40 phones have been losing their market share as smartphones have become cheaper. Nokia's initiative will look to increasing the types and number of applications available in the Ovi Store, to compete with Android's Market and iOS's App Store.

- Prerna Arora