If you are a fan of Peugeot on Facebook, you can now contribute your ideas to its campaign. The car company has commissioned eYeka, a crowdsourcing company, to find concepts that will strengthen their ongoing Motion and Emotion campaign.



Celebrating 200 years, Peugeot revamped its brand image in 2010, adding the strapline ‘Motion and Emotion' to its brand. Its well-known ‘tiger' logo also saw a few changes in design. Now, after a year, Peugeot needs help in livening up this concept, from the crowd. Other than Facebook, the French auto-manufacturer has also designed a separate microsite for this contest. Last date for submission is 9 May and the shortlisted contestants will be selected on the basis of public voting. Winners will get a prize of GBP 6,000.

Peugeot is also known for making effective use of Social Media. They recently launched a customer care service on their Twitter account. Crowdsourcing for them is another way of reaching out to their consumers. And they're not alone. Many brands are turning to crowdsourcing, considering the large target audience it can tap.