Last year, the Smirnoff NightLife Exchange Project made its debut in 14 countries worldwide and this year they are back with 36 more countries. Just like last year, the campaign has been launched on Facebook where fans are asked to share their idea of the perfect nightlife. Fans are encouraged to vote for the best ideas and these will be implemented on 12 November 2011 when an estimated 10 million people, from the 50 countries, will party together.

The basic idea of the Nightlife Exchange Project is to virtually swap stories about nightlife experiences across the globe. After the success of last year's initiative, Smirnoff has gone a step ahead this year and brought Madonna on board. The legendary singer is looking for a dancer for her next tour.

Out of the 50 parties that will be happening, Madonna will attend one and will hold a competition to select the winner. Entries for the competition will start from August 17 to October 10. Contestants are expected to send a 60-second video of themselves and finalists will have to perform in front of the pop singer.

- Prerna Arora