As the holiday season begins, brands turn to Facebook to promote their brands in this festive season. Here are two brands with different promotions

TED, a non profit organisation which tries to spread ideas via talks and conferences, brings back their ‘Ads Worth Spreading’ campaign

Rebecca Minkoff, a fashion designer from New York, turns to her Instagram followers to crowdsource a print ad

In an attempt to engage with their fans, Unilever has launched a feedback programme on Facebook

Smirnoff and Madonna are in search of a dancer and are holding a contest via The Nightlife Exchange project

Social networking has already drawn the attention of marketers as a channel that has great potential but there’s more to using this medium as a marketing channel than meets the eye.