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New Digital Campaigns From Coca-Cola And McDonald’s

2012, Jan 30

Coca-Cola brings back its polar bears, while McDonald’s tries another Twitter campaign

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Coca-Cola, Coke Polar Bowl, Coke Polar Bears, McDonald’s, Little Things, Twitter Promotions, marketing, Digital Marketing 1 Comment

When Product Placement Is The Point

2011, Nov 18

Two new web series coming your way will focus on creating engaging shows that also heavily feature product placements

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Mini, Clorox, web series, Vice, BSUR, product placement, marketing, advertising, travel show, soap opera 0 Comments

Digital Promotions IRL

2011, Oct 28

Two digital promotions and their interactions with the offline world; companies are promoting their brands both digitally and IRL (In Real Life)

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Heinz, Heinz Soup, Heinz Soup UK, Facebook, Promotions, marketing, General Motors, Chevy Sonic, Game of Firsts, Lets Do This 0 Comments

Twitter And Facebook, Now In Print

2011, Oct 25

Four social networking majors are set to get their own print editions, courtesy a US publishing house

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Social Media, social networking, Facebook, Twitter, Google, LinkedIn, fb & Business, Tweeting & Business, The Big G & Business, LI & Business, Magazines, marketing, Social Media Marketing 0 Comments

Walmart Makes Online Local

2011, Oct 20

‘My Local Walmart’ is a new Facebook app from the retail chain that provides localised content to Walmart’s Facebook fans

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Walmart, My Local Walmart, Facebook, Facebook App, offers, Promotions, online marketing, Digital Marketing, Social Media, Social Media Marketing, marketing, Shoppers Stop, Pantaloons 0 Comments

Advertising Hits Google Maps

2011, Oct 12

A US-based company has found a new way to place promotional QR codes in Google Maps and Google Earth

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Google Maps, Earth View, Google Earth, QR codes, QR, Google, advertising, marketing, Promotions, Branding 2 Comments

Facebook And Google Roll Out New Marketing Tools

2011, Oct 03

Online ad giants Facebook and Google both recently announced new marketing tools

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Facebook, Google, advertising, marketing, Sponsored Story, Sponsored Stories, Marketing tools, Display advertising, online advertising 0 Comments

Round Two: Mentos’s Guru Goes Social

2011, Sep 02

Mentos takes their guru, Dragee, to Facebook in an attempt to involve more fans

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Dragee, Life guidance, Youtube videos, Facebook video, Facebook, Facebook ad, Social Media Marketing, social networks, advertising, marketing 0 Comments

Unilever Launches VIP Section On Facebook

2011, Aug 29

In an attempt to engage with their fans, Unilever has launched a feedback programme on Facebook

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unilever, Social Media, campaign, feedback programme, Facebook, UK, advertising, Branding, promoting, marketing, Walls, PG, Persil, Surf, TVC 0 Comments

Burberry Offers Fragrance Samples On Facebook

2011, Aug 25

The fashion brand offers a special preview of its new fragrance for its Facebook followers

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Burberry, Facebook campaign, marketing, marketing campaign, Burberry Body, Fragrance marketing, Oscar de la Renta 0 Comments