Coca-Cola brings back its polar bears, while McDonald’s tries another Twitter campaign

Two new web series coming your way will focus on creating engaging shows that also heavily feature product placements

Two digital promotions and their interactions with the offline world; companies are promoting their brands both digitally and IRL (In Real Life)

Four social networking majors are set to get their own print editions, courtesy a US publishing house

‘My Local Walmart’ is a new Facebook app from the retail chain that provides localised content to Walmart’s Facebook fans

A US-based company has found a new way to place promotional QR codes in Google Maps and Google Earth

Online ad giants Facebook and Google both recently announced new marketing tools

Mentos takes their guru, Dragee, to Facebook in an attempt to involve more fans

In an attempt to engage with their fans, Unilever has launched a feedback programme on Facebook

The fashion brand offers a special preview of its new fragrance for its Facebook followers