Maalai Malar, a Tamil newspaper, launched an application on iTunes for its iPad and iPhone users. As of now the subscription is free of cost and readers will be able to view news content under different sections on a standard format. Soon this application will also be available on Android and BlackBerry devices.

Earlier this year, Malayala Manorama also tapped the mobile segment and launched an application on iTunes store. Comprising of news content from Manorama Print, Online and TV, this application gives its brand a true global image. This application is also free to download, but soon will start charging for subscription.

Maalai Malar isn't the first Tamil newspaper on iTunes, but it adds to the growing number of India-based publications on the platform. iPad has been publishers' first choice to launch their application, and currently Times of India is the only newspaper to have its application on iTunes, Android and BlackBerry.