TED is looking for the top 10 ads which compel people to think, as it begins its second round of the ‘Ads Worth Spreading' campaign. Last year TED launched this initiative with the idea of looking for ads that not only sell a brand, but also express an idea---just like the organisation.

People from around the globe, including brands, agencies and producers, can send in entries to TED. The submitted ads are expected to be "clever, compelling and infectious" in nature. To get more quality work, TED has assigned one TED speaker with an industry expert to create six teams which will look for dynamic ads that fulfil all criteria. Submissions will be open from 15 October to 31 December 2011.

The top 10 ads will then be aired on TED.com and YouTube and the finalist will win a one day pass to attend TED2012.  Just like last year, TED has tied up with YouTube to showcase the final selections and has also created an art installation for the 2012 edition of the TED conference.

Last year, TED received some excellent entries which communicated their idea to the people. One of the final selections was Chrysler's Born of Fire. The automaker mirrored their brand with Detroit to show their love for the city.



- Prerna Arora