UTV Interactive , the digital arm of UTV, announced its partnership with US-based social media firm IZEA and is planning to bring SponsoredTweets.com to India. This platform will enable advertisers to place their ads in users' timelines in the form of sponsored tweets.  

Basically, if you are tweeting about some product or service or even providing links to certain brands, you can be paid for those tweets. Users can set their own price per tweet. A tweeter will be selected on the basis of his/her profile strength, so if you have a large number of followers, chances of you sending sponsored tweets are high.

This will also provide a great opportunity for small brands to publicise their product. It will enable them to gain popularity via word-of-mouth. Internationally, IZEA already has popular celebrities tied up with this project, such as Kim Kardashian, Lindsay Lohan, Mike Tyson and many others. Similarly, UTV Interactive has approached Indian celebrities like Anurag Kashyap, Lara Dutta, Mahesh Bhupati, etc to tweet on behalf of brands.

Getting celebrities involved means more leverage to the brand. Considering the 12 million active user base of Twitter in India itself, it sounds like a beneficial deal for all involved.

Would you be interested in tweeting about a brand and getting paid for it? Or do you think such sponsored tweets will spam your timeline? Let us know in the comments below.

- Prerna Arora