Walmart, the department chain store, is looking to give out USD 1.5 million this holiday season to non-profit organisations and is asking its fans on Facebook to nominate charities of their preferences.

From 30 November onwards, Walmart will activate the Holiday Giving tab on its Facebook page where users can come and submit their nominations. Based on these nominations, from 12 December Walmart will announce the winners who will receive the amount. Christened the 12 Days of Giving campaign, users have already submitted nominations for initiatives like Breast Cancer Awareness.

Another brand using Facebook to promote itself in the upcoming festive season is Nivea. The brand has invited its fans to buy and send Nivea gift-sets to their loved ones with a special gift wrapping paper. This wrapping paper will feature Facebook photos that both the giver and receiver have been tagged in. The wrapping paper will also contain comments both have made on each others' walls. As a part of the Feel Closer campaign, this promotion is targeted at women above 30 to re-engage them through the social network.

What do you think about these two campaigns? Do you think the festive season will give the brands a boost? Let us know in your comments below.

- Prerna Arora