Volkswagen is giving fans a chance to experience the world of the car brand and is all set to launch its own website called Planet Volkswagen . Officially going live on October 17, this website will provide information about the company, and will mainly be targeted towards car lovers.

Five sections have already been created on the site. The first is Think Blue, where users can calculate their carbon usage and how it's affecting the environment. It also encourages them to become environmentally conscious and urges them to help. They can also get in touch with other such users via blogs. Next is Text Drive, where users get to virtually cruise through their social networks. Third is Volkswagen Play, a platform to play online games with other fellow users.

Volkswagen Corporate is a section that gives a detailed history of the brand, while Volkswagen Junior has been especially created for children to provide them with some fun facts. Still to come are: Dream Destinations, Virtual Factory Tour, and Design Democracy. Users can also build their own community using social media such as Facebook, Twitter and Youtube.

What do you think about this initiative? Let us know in the comments below.

- Prerna Arora