Amsterdam-based creative agency BSUR, and production company and youth brand Vice have created a web series called All The Wrong Places, sponsored by automotive brand Mini. The show will be hosted by Elliott Bambrough, who will take on a new ‘mission' in each episode, accompanied by a guest ‘co-pilot'.



The co-pilot will be chosen from the fans who ‘like' Mini's Facebook page. The first episode has been shot in Dekotora, Japan. Future episodes will be shot in Peru, South Africa, Sweden and Jamaica. Each episode will be aired on the brand's Facebook page. With such an obvious sponsor, the web series will be more like a long-form TVC than a web series. However, Vice is known for their offbeat travel videos, and should provide ample entertainment for viewers.

On the other end of the spectrum, California-based Clorox Company is creating a web series, to be directed by Michael Barnett---who previously directed the HBO documentary Superheroes. The show is called Supermoms, and is built on the premise of four mothers who are also superheroes. Over eight episodes, these supermoms will fight their arch-enemy Dr. Deconstructo.

This web series will be home to a number of product placements by Clorox, in the same line as the old radio and TV soaps by Procter & Gamble, Colgate-Palmolive and Lever Brothers. Clorox previously created a web series in 2010, to promote their Hidden Valley Ranch salad dressing.

Would you watch a web series that was made for product placement?

- Tyrel Rodricks