We have seen a lot of creative work, here on BrandPotion, but we've never seen this varied a number of interpretations of one brief. We received violent, funny, endearing and very, very clever entries this time, and choosing just one brand winner was quite hard (check out the special mentions below).

Winners:
First, though, the community winners.

In print, Prabhakar wins the community award for his ad "Aadat".

In concept, Karankpl wins for his concept: "Horn Not OK Please".

The brand prize for best print ad goes to Bhavin for "Honking Can Get You To Wrong Places".

Special Mentions:
Two more ads were in contention for the brand award: Manishsilajiya's "In Se Bhi Sabak Lena Chahiye" and Chanderjoshi's "Honking Kills". Congratulations Manish and Chander, you get a special BrandPotion prize.

Honourable Mentions:
Other great print ads that almost made it to the shortlist were:
"Horn Not OK Please" by alimran4u (Great execution, but the idea had already been introduced to the competition)
"Love Your Ears - 1" by arkasircar (Endearing ad, but the idea was not as compelling. Still, great improvement)

Congratulations to all of you. Great job. We will contact you immediately regarding your prizes.