The How Do You Sell Smell competition was interesting to us for a number of reasons. One, it was an open brief, so it got quite a wide variety of entries. Second, it was very revealing of the effect that current Indian deodorant advertising has had on our perception of what deodorants do. Third, we were pleasantly surprised by the quality work on a number of entries, either in copy, visuals or the actual ideas behind the ads.

That being said, we did find our favourite entries, as well as yours, and have posted them below.

Print
Brand Prizes
The first brand prize goes to 'It's Within You ' by akashkamthan (Great idea, striking visuals, campaign created)

The second brand prize goes to 'Draws Attention ' by aanindian (Interesting concept, simple visual)

Community Prizes
The first community prize goes to '@roma ' by chinmayt.

The second community prize goes to 'Why So Smelly? ' by ABhargava.

Special Prizes
A lot of the work stood out in the competition, so it was hard creating a shortlist and then choosing just two winners. So we've also decided to give special prizes to a few more entries from our shortlist as well:

'Ravana Leaving Ravana ' by vinimisra (Fun concept, copy and design could've been better)

'Now , Know As Mr. Fresh ' by yogesh2010 (Interesting concept, good design, copy could've been improved)

Retro campaign ads by akshayshah (Different concept, copy/visual needs to highlight that it's a deodorant)

Concept
The brand prize goes to 'Elemental ' by Mego.

Congratulations to the winners.

You will be contacted regarding your prizes shortly.