Desperados, the tequila-flavoured beer brand, released a new viral on their Youtube channel . It's an interactive video, where viewers can invite their Facebook friends to party with them. Desperados ads are usually based on party scenes, but this time they have gone a step further and put their viewers in the party. What's more, it even lets viewers integrate their Facebook accounts with the video.

Of course, like all real parties, you need to be of legal age to get in this party too. Right in the beginning of the video you will be asked your birth date and if you're interested in partying with men or women. The video is shown from the user's angle, made to seem like everyone at the party is talking to you. In later parts, the video features your Facebook friends' display pictures on a photo frame, mug, etc. At the end of the video, one of these ‘party people' shows off a Desperado tattoo with your Facebook profile picture, while another person photographs it. You're then given the option of sharing this video with your friends on Facebook and Twitter .

Desperados has used a really good concept here. What makes this ad is the integration of Facebook; it gives a real feel to the video and makes it interactive in a real sense. You're asked to turn the volume down, help break the walls, the video even includes the page around it---all of which makes it a great experience. Even including your Facebook friends in the video makes it a more interesting ad to watch. Indian brands are yet to tap this kind of advertising; but they can surely take a lesson or two out of this. What do you think? Let us know in the comments below.