The Pepe Jeans Spring-Summer '10 Collection introduces a contemporary and versatile collection of highly trendy designs and the latest styles for this season. The SS '10 collection is an ideal blend of high-street elegance, eclectic bohemian styles and relaxed tomboy looks.

The ‘Flirt Babe' range from the Pepe Jeans Spring-Summer '10 Collection succeeds at creating an effortlessly eclectic style. The theme is inspired from the tomboy look. The range introduces boyfriend shirts to create a unique style with a hint of carelessness. The colour palette for the Pepe Jeans Flirt Babe range comprises of jeanswear in bright and flirty tones of pinks and aquas. School ginghams and menswear stripes are treated into girly silhouettes complementing the worn-in jeans. The Union Jack printed on t-shirts display a Brit influence, while the colorful graphics on single jerseys are apt for the hot summer.

Pepe Jeans London unveils exciting looks and themes every month as part of its SS '10 Collection. Each range within this collection introduces an array of new designs and fabrics that are combined to create refined silhouettes, a colour palette that is significantly diverse, and styles that are edgy this season.

Priced at Rs 1099 onwards, the Pepe Jeans Spring Summer Collection '10 is available at Pepe Jeans stores in Mumbai, on 022-24985020, and in New Delhi, on 011-23311304.