The young fashion brand Pepe Jeans London is proud to announce its partnership with the Red Bull Racing Formula One Team, with an agreement that was reached ahead of the team's car presentation that took place on the 10th of February in Jerez, Spain.

Pepe Jeans London is renowned for their iconic and progressive advertising campaigns, over its history, promoting young celebrities such as Ashton Kutcher, Sienna Miller, Alexa Chung, Laetitia Casta, Fernando Torres, Cristiano Ronaldo, and Jason Priestly to name a few.

The Pepe Jeans London brand advances its global strategy through its association with Red Bull Racing, which shares a common vision and spirit through its international appeal, its drive for excellence and its youthful and vibrant representation with its drivers. The main objective for Pepe Jeans London with this sponsorship is to widen and support its international awareness and appeal, specifically targeting the young and the fashion conscious, who perceive and acknowledge the intrinsic synergy between universal fashion appreciation and the ethos and excitement of the Formula 1 world.

"We are delighted to come into this partnership with the Red Bull Racing Formula One Team, we believe we share the same values of youth and dynamism: the match is perfect indeed. We are also very thankful for the warm way we have been welcomed to the team," commented Isabel Barroso, Pepe Jeans Marketing Director.

Established in 1973 on London's chic Portobello Road, Pepe Jeans London quickly established a UK stronghold in the 70's followed by rapid global expansion in the 80's, personifying the cool youthful lifestyle of its London's origins. Today, the Pepe Jeans brand continues to broaden its horizons by being present on 5 continents and 38 countries, securing its indisputable place as a global leader in Premium Jeanswear.