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An Idea for selling Shaving Blade/Cream.
Added by ignula on 26 January 2010 | 262 Views | 1 Comments
Que :Who is the toughest customer to get convinced to buy a shaving blade or cream?
Ans: Bin laden.
Just imagine if u can can convince all the beard man who has kept beard for last 25 years or more to shave and stay away from risk,then imagine the customer base u have increased.
"stay away from risk” .
Ya ,exactly shave and stay away from the risk of being suspected as a terrorist and also avoid RANDOM CHECKS(checks done randomly on unusual or on people of suspected nature)
Noble laureate Ramkrishnan had beard for 25 years and was always targeted for random checks in U.S.Then on advice of his friend Mr.Kurien he got it shaved and presto no more troubles of random checks.
With regards
Ignu.L.A
1 Comment
RSSaby2089 wrote on November 07, 2010 12:27 AM
Selling a Shaving Blade/Cream is not a concern because men are going to buy it whatever situation come. The concern is why they will buy Shaving Blade/Cream of a particular Brand? This can be found by knowing what problem customers are having while shaving. The main reason is they sometimes scratch their cheek while shaving. Hence a product which gives 100% Soft Skin after shaving with no scratch can sell the product easily. Also a Brand Name also matters. If it a toilet washing brand then people won’t buy the product as their psychology is that it sells only toilet cleaner.
ReplyAlso a Cream with more Jhaag and mint feel will sell as people will think something is happening in their cheek and the hair is getting lose and Blading can be easily done.