Brief

Vaseline Total Moisture Campaign
As part of Vaseline’s campaign for their Total Moisture Lotion, the brand establishes the importance of moisture in your skin. Without moisture, your skin loses its strength and flexibility, which are important for protecting the body. The brand has chosen to highlight the relevance of a simple touch, and consequently, the role that Vaseline Total Moisture plays in caring for your skin.

Campaign Thought: Moments of Care
A touch provides warmth and comfort in a freezing night.
A touch relieves the body of stress.
A touch can relieve a person of guilt.
A touch can communicate care and compassion.
All of which boils down to giving or receiving care, which is what Vaseline Total Moisture gives to your skin.

The Brief
Use the brand’s campaign thought to create an ad for Vaseline Total Moisture Lotion

Media
Create video ads, print ads, or concepts for the campaign.

Judging
The brand awards will be decided by Vaseline’s brand managers, while the community awards will be decided based on votes.

Requirements
Use the Vaseline logo.
Your ad should be original.
If your idea is depicted through a visual, it should be an original visual.
If your idea is depicted through copy, the visual can be sourced.
Your ad must not hurt any religious or cultural sentiments.

Questions? Clarifications? Head over to our forum thread and ask us.

Available Materials

• Logo files