Brief

Introduction
Seatbelts save lives. This is a fact. Also a fact: most people in India wildly disregard that seatbelts save lives, along with the seatbelt law, bothering to buckle up only when there are cops around. Now as much as we’d love to have the world rid of stupid people who don’t bother to wear seatbelts, the unfortunate truth is that some people just haven’t been shown the importance of wearing a seatbelt.

BBC TopGear brings you a chance to get wildly creative on BrandPotion, this time, with a message that will save lives. They want you to make a print ad that establishes the importance of seatbelts. Take an emotional approach. Or use humour to create a lasting impression. Or even just find a way to make wearing a seatbelt part of the average person’s routine when entering a car.

The Brief
Get people to remember to wear a seatbelt when they enter a car.

Media
The only medium required is print. The BBC TopGear team is looking for something that is as close to the final product as possible. You’re creating work that will be printed in a magazine, so remember that your print should be high-quality, original work. Try to ensure that the picture you use has been created/shot by you. If that isn’t a possibility, do ensure that the picture you use can be recreated easily.

The print ad should measure 222 by 278 mm.

Here are some print ads made for our sister site, Zooppa.

Judging Process:
Community prizes will be awarded purely on the basis of votes. So if you get the maximum votes, you win the first community prize. If you get the second- and third-highest number of votes, you get the second- and third-place community prizes. Brand prizes will be awarded at BBC TopGear’s discretion.

Rewards:
The best ad as selected by the brand will be published* in BBC TopGear**. A select few will receive other prizes.

Requirements:
Create a tagline.
Include the BBC TopGear logo
The work must be original.
It should not offend any religious/cultural sensibilities.
You’ll find the tech specs on our Accepted Formats tab.

Questions? Clarifications? Head over to our forum thread and ask us.

Important:
To participate in this contest, you must comply with the rules of this brief, and with the general contest rules, which can be found in the Terms and Conditions, and in the Submission Agreement. Please note that in order to win a prize, you will be required to certify in writing, via BrandPotion’s Clearance Form, that all content in your entry is your original work, is in the public domain, or is used with the written permission of the author or owner of the work, and does not violate the publicity or privacy rights of any person. The unlicensed use of another person’s copyright, publicity or privacy rights could disqualify your contest entry. This includes the use of photographs, fonts and in some cases trademarks unless provided by the contest sponsor.

*To be decided at the discretion of BBC TopGear **Indian edition only

Available Materials

• Logo files