Brief

Times Green Ganesha

Around India, millions celebrate Ganeshotsav, a festival celebrating the god of the everyman. This is a festival that goes beyond the boundaries of caste and creed, as all Indians unite in good cheer to celebrate Ganeshotsav. And the celebrations are always grand. Every year communities get together to buy the biggest idols they can afford. And with each year, the idols and celebrations get grander and more elaborate.

Earlier, idols were made of earthen clay instead of Plaster of Paris (POP). But as demand grew, sculptors began using POP since it’s an easier material to mould and looks better than simple earthen clay. But come immersion time, these POP idols release toxic elements into the water and clog up waterways. Decorations used are bought for their value for money, rather than their eco-friendliness. Immersion processions result in noise and air pollution from fireworks, littered roads and other such eco-unfriendly behaviour.

It’s time for a change. It’s time to go back to our roots. This year, let’s celebrate with a new Ganesha, a green Ganesha. The Times of India wants you to make ads celebrating Ganeshotsav in an eco-friendly way.

The Brief
Celebrate Ganeshotsav in an eco-friendly way.

Target Audience
People who celebrate Ganeshotsav — whether at home, with their society or with a Sarvajanik Ganesh Mandal.

Media
We’re looking for print ads and concepts that can be turned into print ads. For your print ads, ensure you use original images and/or images that can be recreated easily.

Judging Process
The prizes are split into Community prizes and Brand prizes. The Community prizes will be decided by you. The Brand prizes will be decided by a panel of experts.

Requirements
Create a tagline.
Include the Times Green Ganesha logo
The work must be original.
It should not offend any religious/cultural sensibilities.
Don’t use images of broken, disfigured idols
You’ll find the tech specs on our Accepted Formats tab.

Questions? Clarifications? Head over to our forum thread and ask us.

Important:
To participate in this contest, you must comply with the rules of this brief, and with the general contest rules, which can be found in the Terms and Conditions, and in the Submission Agreement. Please note that in order to win a prize, you will be required to certify in writing, via BrandPotion’s Clearance Form, that all content in your entry is your original work, is in the public domain, or is used with the written permission of the author or owner of the work, and does not violate the publicity or privacy rights of any person. The unlicensed use of another person’s copyright, publicity or privacy rights could disqualify your contest entry. This includes the use of photographs, fonts and in some cases trademarks unless provided by the contest sponsor.

Available Materials

• Logo files