brandpotion

85 posts
Date: 01 Jul 23:14

Beepers,

Something you want to know about the BBC TopGear competition? Get your doubts cleared, have your questions answered. Ask other Beepers if they’d like to pair up so your concept/design could win.

- BrandPotion Staff

Vardhini

2 posts
Date: 02 Jul 14:46

This is urgent..I have a doubt with regard to the posting of concepts wrt to this contest..Are we allowed to post a concept and work on the print version of the same concept…thus resulting in one submission in two categories(BY THE SAME PERSON)? Also have a doubt wrt to the expectations of the brand in question..i somehow get the impression that they want some pictorial element in the ad for sure…(pl correct me if am wrong)does that mean copy based ads don’t stand a good chance of winning even if they are effective enough? Hope my questions aren’t too trivial.Awaiting your reply.Vardhini

brandpotion

85 posts
Date: 02 Jul 18:34

Yes, you’re allowed to post a concept and work on a print version of the same idea. Do remember to select your concept when you’re uploading your print work. This doesn’t necessarily mean that you’ll win two prizes, one for your print and one for your concept, but that if your print doesn’t adequately convey the idea, your concept still can.

A pictorial element is preferred because it’s something that catches a person’s attention immediately. However, that isn’t to say that there haven’t been effective copy-based ads. If you have a headline that’s clever or gripping, and proceed to explain it with great copy, the picture you use will act as an accessory than the defining point of your ad.

Here are some ads posted on our sister site Zooppa that did quite well and are heavily copy-based:

http://zooppa.com/ads/pause-to-support-a-cause/…

http://zooppa.com/ads/pause-to-support-a-cause/…

http://zooppa.com/ads/pause-to-support-a-cause/…

While the second and third ones use pictures, it’s the line that makes the difference. The first one doesn’t even use an image.

- BrandPotion Staff

Vipul2810

3 posts
Date: 17 Aug 19:20

please somebody tel me…. is it necessary that the ad should be vertical (222 × 278 mm)or can it be in the horizontal form as well (278 × 222 mm)..??? please reply asap.

brandpotion

85 posts
Date: 18 Aug 12:43

@Vipul2810 : Print ad should be vertical (222 × 278 mm)

Vipul2810

3 posts
Date: 26 Aug 11:05

I have one more qeury .. how do i upload my print work? Please explain with the stepwise instruction.

brandpotion

85 posts
Date: 26 Aug 17:52

@Vipul2810
Steps to upload your print ad.
Step 1 – Login to brandpotion.com with your registered username and password.
Step 2 – Go over the tab "Competitions and click on “Active Competitions”.
Step 3 – Click on competition in which you want to upload print ad.
Step 4 – Click on upload link on right to upload your ad.